Sunday, 22 November 2009

Plane Stupid's new cinema ad, written and commissioned by creative agency Mother, shows the effects air travel is having on our global climate. Poor polar bears.

Polar Bear from Plane Stupid on Vimeo.



If I'm going to be honest, I think they should make a bigger splat on the pavement. On a more serious note, I think overall it's well executed and will become a very sucessful viral advertisement over the coming months.
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1 comment:

  1. George Furse21 February 2010 at 03:09

    So many different hidden meanings to this advert I really like it. I like the fact that at first I thought it was raining frogs.
    http://en.wikipedia.org/wiki/Raining_animals

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