Monday, 30 March 2009

Honda // "Let it Shine" advertisement

Just came across this whilst flicking through my bookmarked websites. It's a new advertisement for Honda which sees a massive group of Honda cars arranged in a grid, each using their headlights for pixels to create patterns and images that work with their choice of song "This Little Light of Mine" by Berend Dubbe and Gwen Thomas.



The cars, I do believe, were connected to a computer that controlled it all. Regardless, it's such a interesting way of outputting retro pixelated images, particularly the scale of it all!

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