Honda // "Let it Shine" advertisement

Just came across this whilst flicking through my bookmarked websites. It's a new advertisement for Honda which sees a massive group of Honda cars arranged in a grid, each using their headlights for pixels to create patterns and images that work with their choice of song "This Little Light of Mine" by Berend Dubbe and Gwen Thomas.



The cars, I do believe, were connected to a computer that controlled it all. Regardless, it's such a interesting way of outputting retro pixelated images, particularly the scale of it all!

The new Nestle 'Aero' advert

Well, it's been a few weeks since my last blog post so I apologise for that. I've been extremely busy with Ben filming/editing/posting our D&AD student award entry!


Anyhow, I came across this the other day. It's the new Aero advert..






Don't get me wrong, I really like the way it has been shot and the balloons represent the Aero 'bubbles' almost perfectly. However, I can't help but see past this video shot a few years ago by (I believe) Jackass star Dave England.






Obviously an idea has to come from somewhere and I'm all for taking inspiration from here and there to create something new and exciting, but completely taking an idea from someone and making it your own I'm not that into.



Heigh ho! It's nice to see Bob Burnquist still tearing it up on the vert ramp!

NEW Visa 'Flow' advert

This is the new advert from Visa advert staring Bill Shannon who is a "self-taught conceptual dancer who uses his crutches to perform his incredible choreography around the world."

Check it out below. Again, it's definatly worth watching in HD because it makes everything look that much better.